Technology
Marketing Strategies
Mission
Working
with growth-oriented emerging technology companies,
our mission is to create sustainable advantage
for client companies and their products by problem-solving
for market and business model challenges, including identifying
market opportunities and developing strategic business
and marketing implementation plans.
Focus
The focus is on successfully
executing projects and programs such as: interim executive
services, market segmentation, opportunity analysis,
life cycle and market requirements for new product planning,
packaging, pricing, and penetration strategies; sales
and marketing program design and implementation; company/product
positioning; distribution planning. Key relationships
include 5 years with Gartner Group and ongoing projects
for clients and venture capitalists.
Increasing
Value for your Customers and Your Organization …
and
Increasing Market Value for your Investors
Mary
E.C. Benek
Technology Marketing Strategies
Mary Benek has over twenty years of marketing, sales and
general management experience. Her consulting practice of
15 years has focused on emerging markets, developing strategic
business and marketing plans for growth-oriented technology
companies, and often providing implementation management
of these plans as an interim executive.
Mary has completed consulting projects for a broad range of
high-technology companies, identifying market opportunities,
market entry strategies, implementation tactics, conducting
primary and secondary research, market modeling and program
development. Technology sectors that Mary has worked in include
e-commerce, Internet content, LANs, W-LANs, WANs, Internetworking,
enterprise software, telecom, peripherals, professional services,
interactive video, storage, consumer entertainment CDs, and
PDAs.
Mary has held consulting contracts with Gartner Group, InfoCorp
(now ZDComputer Intelligence), BIS Strategic Decisions (now
Giga), Dixon Doll and has worked with many venture capital
firms in Silicon Valley. A partial list of her large company
clients includes Aspect Communications, Ascend Communications,
Bay Networks, Cisco Systems, Compaq, 3Com, Hewlett-Packard,
NCR, Sun Microsystems, NYNEX, as well as, over 50 start-up
companies.
In addition to her consulting, Mary has held management and
sales positions for start-up divisions at Northern Telecom,
PacTel Information Systems, Xerox, Levi Strauss & Company,
as well as, for venture-funded companies, Businessland and
Consilium.
Mary served on the Board of Directors for the San Francisco
Craft and Folk Art Museum where she was instrumental in developing
a ten-year strategic plan that won the museum one of the largest
grants from the National Endowment for the Arts. She has also
provided pro bono planning assistance to the Fort Mason Foundation
and served on the Board of the Churchill Club, a not-for-profit
forum for Silicon Valley. Mary holds a B.S. Degree with
Honors in Consumer Textiles with an emphasis in Marketing from
the University of California, Davis.
Contact: m.benek@worldnet.att.net Tel:
(650) 324-4603
Technology Marketing Strategies
Partial Client List
|
The Gartner
Group (five years)
BIS Strategic Decisions
Compaq (pre - HP merger)
Counterpane
Aspect Telecommunications
Itec (Sierra Ventures)
ImagOnline (Vanguard)
Voysys (Onset)
Sitka (Sun Micro Division)
Avaika Networks (Marzak)
Ascend Communications
Diablo Research Spinout (Homenet)
Signal Internet Technologies (now Entigo)
Women’s
Wire (acquired by iVillage)
|
InfoCorp (acquired
by Gartner Group)
Dixon Doll, Venture Capitalist
Cisco
MediaTel (acquired by Captaris)
Facet Telecom (Sevin, Rosen)
SoHo Networks (C. Bass)
Centra Technologies (ATV)
Performance Tech/Bay Networks (Onset)
Diablo Research
Hewlett Packard
3Com (Wireless LANs)
NCR Corporation
Interop
Nynex Corporation
|
Key relationships include 5 years with Gartner Group and ongoing
projects for clients and venture capitalists.
Technology Marketing
Strategies
